About Us

We Are Valley Jam

A New Visalia Tradition

We are thrilled to bring a first-of-its-kind 3-on-3 basketball experience to the Central Valley.

This event is designed to be more than just a tournament, it’s a high-energy "Street Fair" that brings the spirit of the game directly onto the pavement of the Downtown Visalia Brewery District.

Inspired by the massive, community-wide street-ball festivals of the North and Midwest, we are creating an environment where competitive sport meets a festival atmosphere.

Our goal is to transform our city streets into a hub of energy, athleticism, and local pride.

Presented by :

California Thrift

As a local business with deep roots in Visalia, we are driven by a love for our community, the thrill of the thrift, and a passion for local art.

We believe the best events are "homegrown," and we are dedicated to creating a space that supports our neighbors and celebrates the unique culture of the Central Valley.

This tournament is an extension of our commitment to community support, giving our local athletes and families a premier event to call their own.

Presented by :

California Thrift

As a local business with deep roots in Visalia, we are driven by a love for our community, the thrill of the thrift, and a passion for local art.

We believe the best events are "homegrown," and we are dedicated to creating a space that supports our neighbors and celebrates the unique culture of the Central Valley.

This tournament is an extension of our commitment to community support, giving our local athletes and families a premier event to call their own.

A Call to Our Local Partners

This isn't just about basketball; it’s a showcase for everything that makes Visalia great.

We are actively looking to partner with those who share our love for this city:

  • Small Businesses:
    We want to highlight the independent shops and services that are the backbone of our economy.

  • Artists & Creators:
    We want this "Street Fair" to be a canvas for local talent. Whether you are a visual artist, a maker, or a performer, we want to find ways to weave your work into the tournament experience.

Become a Sponsor

We believe in local supporting local.

We offer several sponsorship tiers designed to get your brand in front of hundreds of local families and athletes while helping us build this tradition from the ground up.

If you want to help us grow the downtown scene and be a part of Visalia sports history, we want to hear from you.

Join the Movement

Whether you’re a 10U beginner, a recreational player, or an adult looking for elite competition, there is a court waiting for you.

Grab three friends, lace up your sneakers, and come be a part of the most exciting street-ball event in the Valley.

See you on the asphalt!

Ready to sign up your team?

Don't wait! Registration is limited so make sure you're in before spots fill up.

The biggest 3 on 3 basketball tournament to hit the Central Valley.

Taking over Downtown Visalia May 30th!

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